The company is a parody of the brand Swatch, Kronos is depicted as a Swiss watch maker established in 1809. While only Kronos watches are advertised in GTA San Andreas and GTA Liberty City Stories, Kronos clocks and other timepieces were introduced in GTA Vice City Stories, only appearing in Vice Citys' only store, which is located in Downtown. Also the logos can be seen on Mules in GTA Vice City Stories. In GTA IV, the company's slogan is "The End of Time".
- The name "Kronos" is likely to be a derivative of "χρόνος" (chrónos), an ancient Greek term for time.